Since 2016, South Tyrolean mountain sports expert Salewa has been bringing the tradition and expertise of hemp cultivation back to Italy and working the natural fibre into its collections. Industrial hemp not only has exceptional sustainability credentials, but also offers natural functional performance for mountain and sports apparel. Hemp regulates both temperature and moisture, is highly breathable, inhibits odours and dries fast. It is also very strong and is resistant to dirt.
Two years ago, Salewa introduced Alpine Hemp in its climbing collection using innovative, hybrid technologies. The Lavaredo collection was designed specifically for climbers. With the new launch, Salewa is making a long-term commitment to a regional circular economy using natural resources. Moreover, ten per cent of the profits that it makes with the collection is to be invested in local cultivation.