ONE WAY is a well-known supplier of ski poles and accessories. Originally founded in 2004 in Finland and under the Fischer Sports umbrella since 2018, the company still has a strong connection to its Scandinavian roots. Outstanding & pure product design, remarkable success in Nordic ski racing and strong communication in connection to winter and outdoor activities have characterized the brand from the very beginning.
One Way's goal is to become a leader in its industry, first and foremost in cross-country and alpine skiing, driving change and challenging convention, demonstrating its expressive and creative power in the world of winter sports. ONE WAY products and communication stand out, excite, and surprise, and are a true benchmark for both amateurs and athletes in terms of quality, performance, and innovation. 
"We enable consumers to feel and perform to the best of their ability, fueling the spirit of never giving up and challenging the impossible. We focus on tomorrow instead of today: true innovators find inspiration in redefining existing rules and limits, refusing to fall in line with the average."