2117 of Sweden was founded in 2003 when a group of friends didn’t find what they were looking for in the skiwear market: they wanted fashionable products with high functionality, and without any compromises in terms of sustainability - all of this for an accessible price for everyday people. Because there was nothing suitable, they founded 2117, benefiting from their collective 30 years of experience in the sportswear and ski industry.
Since its start, the brand has grown quickly and is now distributed in 18 countries on 4 continents. 2117 of Sweden is part of "Wänerstedt AB’s" brand portfolio. Wänerstedt is a family-run business and has been a Swedish success story for several generations.
As a brand, 2117 of Sweden provides easy access to sustainability and design. The main goal is to debunk the following stereotypes: that eco cannot be stylish; that premium quality is expensive; that design and function don’t go together.
The swedish heritage is recognized in the clean, minimalistic Scandinavian design with a humble attitude, combined with a sustainable approach.