Under Armour was founded in 1996 by Kevin Plank. In his grandmother's basement, the former football player developed a technical baselayer for his sports trainings. This is where Under Armour's story began. The ideas and hobby of a college student were the basis for the brand project, recognised worldwide. By producing high performance footwear, clothing and equipment, the brand re-invented the way athletes wear sports products around the world. Under Armour’s vision is to inspire consumers with performance solutions that meet the most hidden needs. Its mission is to improve the performance of all athletes at all levels. Under Armour is able to provide equipment for every kind of training.