Pure mountain

Salewa stands for the passion for mountain sports, for ambitious alpinism and for special mountain experiences. Founded in 1935 in Munich, the family-owned brand has set its roots in the South Tyrolean Dolomites. At its headquarters in Bolzano, the company engineers technical equipment that combines traditional materials with progressive and modern design based on high environmental and social standards and a deep awareness of the importance of regionality, quality, and value. The brand's ambition to open new paths and leave its own traces is expressed in its understanding of mountain sports. Progressive mountaineering does not only describe performance, it is also about feeling nature, personal development, and community experience. Every generation gives a new form to mountain sports. Salewa is inspired by this evolution and helps to shape it - as one of the leading international manufacturers of mountaineering equipment with an international team, creating pioneering products for mountaineers: clothing, shoes, equipment, and technical hardware.

Mountains are our inspiration. This is unchanged since 1935. What still continues to change is how we approach the mountains.

marco Busa
General Manager Salewa
Get in touch
Find out more about Oberalp's world and its brands.
Contact Oberalp
Should you have any questions or requests, fill in our contact form.
Contact us
Work with us
Become part of the Salewa team.
Visit Salewa
Learn more about our heritage mountain brand.
Visit Salewa