SALEWA stands for the passion for mountain sports, for ambitious alpinism and for special mountain experiences. Founded in 1935 in Munich, the family-owned brand has set its roots in the South Tyrolean Dolomites. At its headquarters in Bolzano, the company engineers technical equipment that combines traditional materials with progressive and modern design based on high environmental and social standards and a deep awareness of the importance of regionality, quality and value.
The brand's ambition to open new paths and leave its own traces is expressed in its understanding of mountain sports. Progressive mountaineering does not only describe performance, it is also about feeling nature, personal development and community experience. Every generation gives a new form to mountain sports. SALEWA is inspired by this evolution and helps to shape it - as one of the leading international manufacturers of mountaineering equipment with 550 employees worldwide, creating pioneering products for mountaineers: clothing, shoes, equipment and technical hardware.
Mountains are part of our life, over generations we have learned how to live on their side. We love the simple life in the mountains: It is pure mountain.