Pure mountain

SALEWA provides a balanced combination of funcionality and aesthetics and offers the perfect solution for the progressive mountaineer. With Salewa, the customer has a modern mindset and is committed to experiencing the mountain in a natural and simple way. 


The mountain enthusiast, who combines different sports and the respect for nature, finds a perfect fit with Salewa. Regardless of the level of difficulty, Salewa develops equipment that blends the highest functionality and the best aesthetics into a perfect composition to enrich an authentic, life-changing experience. 


Salewa is inspired by the heritage and traditions of the Dolomites in northern Italy, on the southern side of the Alps. With over 80 years of history, Salewa (founded in Munich in 1935) has always been committed to the extraordinary mountain experience ever since it developed the first backpack for an Andean expedition in the 1950s. 


Salewa offers a complete product range, from tents to ice axes, from footwear to headgear, from natural wool to smart fabrics. Salewa's headquarters is located in Bolzano, in the heart of the Dolomites. 

Mountains are part of our life, over generations we have learned how to live on their side. We love the simple life in the mountains: It is pure mountain.

Stefan Rainer
Brand Manager
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