Thirty years ago, most mountaineers would never have dreamed that climbing gyms would one day become a mass phenomenon. This always happens when innovations are announced. Think personal computers, smartphones and social media? They were all laughed at in the beginning. However, change often comes faster than expected.
The next big innovation that could change everything is the emergence of the metaverse. Anyone approaching the topic today will keep coming up against new questions. In an extensive study, we set out to explore the answers. We wanted to know: Is there a business case for the metaverse and the mountain sports industry?