Salewa launches "Circular Experience"
As part of the Oberalp Group’s commitment to sustainability, the South Tyrolean mountain sports brand is launching the innovative Salewa Circular Experience at its newly refurbished Salewa Store Bozen / Bolzano.

As a mountain brand, Salewa is very conscious of its responsibility towards alpinism as a sport and protecting the natural environment where it takes place. As a member of the Oberalp Group, Salewa actively promotes environmental sustainability, responsible consumption and production. To achieve this goal, it set up its own sustainability team over a decade ago. The company's objective is to develop high-quality, durable and long-lasting mountain sports products. At the same time, it focuses on fair working conditions at production sites and reducing its carbon footprint.


Since 2022, the mountain sports brand based in the Dolomites has been using the Salewa Committed icon to signify its sustainability initiatives and provide greater transparency in general, and towards customers in particular. All products that stand apart for exceptional environmental or social responsibility bear the Committed icon. Moreover, Salewa’s sustainability experts see this task as an ongoing process and are constantly reviewing and questioning their attempts to develop new approaches. 

Circular Experience - giving Salewa products a longer life 

To reduce the environmental impact, Salewa believes it’s important to dispense with the old throwaway mentality and move towards a circular business model. Consequently, Salewa is striving to extend the life of its mountain sports products, focussing on long-lasting design, using natural, renewable materials, and upcycling and recycling as often as possible.

As part of this sustainable business strategy, the brand is launching the Salewa Circular Experience with three new programmes at the new Salewa Store Bozen / Bolzano that opens today.


  • Repair Service

Salewa produces durable apparel, equipment and footwear that is made to last. The brand is offering a repair service from the Salewa Store Bozen / Bolzano to customers with mountain clothing or equipment that’s worn out or damaged and who might not have the parts, tools or time to repair it. Repairs are carried out by experts using original parts and materials. The expert service can handle everything from replacing zips and Velcro straps to repairing rips and tears, as well as repairing and resoling footwear. The work is carried out by professional service staff in the workshop at the Salewa Store Bozen / Bolzano with lead times for repairs between an hour to ten days max.


  • Second Life

Salewa’s Second Life programme offers used, reconditioned and repaired high-quality Salewa clothing, footwear and equipment. The Second Life products on sale now in the Salewa Store Bozen / Bolzano are pre-loved items that have been previously worn by Salewa athletes and other mountain enthusiasts. These pre-loved items are not new and have been owned and used before. Therefore, they are the ideal choice for sustainability-minded buyers. The concept also means that customers can bring any Salewa product with a proof of purchase from a Salewa Store or Oberalp Mountain Shop to the Salewa Store Bozen / Bolzano and have it assessed. A credit note is then issued based on the overall age and condition of the item. Customers choosing to spend their voucher on a further Second Life product see their voucher increase in value by a further ten per cent. Second Life products are professionally repaired and refurbished and subject to full Salewa quality standards. Their own eye-catching hangtag makes them easy to spot.


  • Rental Service

Salewa wants to enable people to rent the products they might need for their next (mountain) adventure at the Salewa Store Bozen / Bolzano. The idea is to let mountain enthusiasts try out new activities without having to buy all the new equipment first. The new in-store programme for rental equipment means gear can be reserved and picked up at the Salewa Store Bozen / Bolzano where expert staff are on hand to provide advice and instruction. The programme covers the following activities: ski touring, ski mountaineering, hiking, trekking, via ferrata, climbing, mountaineering. The offer includes technical hardware, personal protective equipment, camping equipment, rucksacks, footwear, gloves and much more.


The Oberalp Group is currently liaising with Salewa experts to explore ways of expanding the Circular Experience to include retail partners, Salewa stores and e-commerce to make it available to a wider group of customers.



The Circular Experience is an important step for Salewa and the Oberalp Group. By offering a Repair, Second Life and Rental programme in the new Salewa Store Bozen / Bolzano, we are taking active steps towards circularity. For us at the Oberalp Group, reducing our environmental impact through social responsibility and careful and conscious product development – especially through the Salewa Committed icon – is a pledge to continually improve. However, we won’t be able to achieve this on our own. The Salewa Circular Experience enables us to get our customers actively involved – so that together we can make a contribution for the future. #Contribute.”

Alexandra Letts
Sustainability Manager  Oberalp Group
Salewa Commited and Corporate Social Responsibiltiy 

In spring 2022, Salewa launched its own Salewa Committed icon to draw customers’ attention to its particularly sustainable products. In spring/summer 2023 around 48 per cent of styles in the Salewa apparel collection have the icon to make it easier for customers to identify the most sustainable products. To qualify for Salewa Committed status, a Salewa product has to fulfil two mandatory criteria and at least one additional criterion.


All Salewa Committed products meet the following criteria:

  • Chemicals verified: the main fabric (or the entire product) has been chemically tested by an external third party or is bluesign® certified.
  •  Audited social standards during production: the factory where the product has been manufactured must have been audited for social standards and working conditions by a third party.


In addition to these two mandatory criteria, at least one of the following four criteria must be fulfilled:

  • All fabrics in the particular style have a PFC-free DWR (Durable Water Repellent) finish.
  • The product must contain up to 50 per cent of its weight in upcycled or recycled material.
  • The down in the product is all RDS certified (Responsible Down Standard).
  • The product contains at least 50 per cent natural and renewable material, such as wool, hemp, linen, organic cotton, Tencel, viscose and Sorona.


Salewa products comply with the highest standards for chemical management, product safety and quality assurance. The South Tyrolean brand has already reached its goal of making products with a Powertex® membrane that requires no PFCs. The brand is working closely with its research and development partners to dispense with PFCs in the rest of its materials without sacrificing quality or durability. Furthermore, Salewa is committed to using natural and sustainable materials. The Salewa Committed icon brings all these measures together transparently. In addition, the icon serves as a gauge of the brand’s pledge to improve sustainability.

Selected Salewa Commited product from the spring/summer 2023 collection 



Inspired by the sunny sport climbing crags of Arco, the long, endurance routes of Céüse and the multi-pitch granite and boulders of Ailefrode. The Lavaredo Hemp Ripstop Pant is a lightweight, summer option for rock climbing. Its hybrid Alpine Hemp Stretch-Ripstop fabric is made primarily from hemp. Natural, cool-wearing and robust, high-performance industrial hemp fibres are cultivated in a resource-efficient manner that’s better for the environment. The low-profile waistband with snap button and zipped fly is custom-designed to perform well under a climbing harness. To be included in the Salewa Committed collection, the Lavaredo Hemp Ripstop Pant meets additional stringent environmental and social responsibility criteria. Therefore, these climbing and bouldering pants have a low environmental footprint.

Main fabric:

ALPINE HEMP RIPSTOP 205 g/m² (53%CA 44%PL (recycled) 3%EA)

Weight: W: 280g (42/36) M: 300g (50/L)

Side seam length: W: 103cm (42/36) M: 109 cm (50/L)

Fit: Regular

Committed: Chemicals Verified, Social Monitoring, Natural/Renewable Materials

Colours: W: black out, syrah, golden brown / M: black out, dark olive, golden brown

RRP: 130 euros




Speed hiking is the perfect combination of pace, meditation and focus on inner peace. The mountains become our open-air gym where we need lightweight, comfortable and protective equipment. The Pedroc Pro Polartec Alpha® Jacket is designed to offer lightweight, breathable active insulation for precisely this kind of activity. It matches a lightweight, breathable and water-repellent woven nylon/Tencel™ main fabric with Polartec® Alpha® Direct active insulation panels – at the front of the torso and the upper arms. Inside, the lofted insulation fibres regulate warmth, dry exceptionally fast and provide versatile, thermoregulating protection from the cold exactly where it’s needed. This engineered, athletic-fitting jacket has a fleece-lined inner collar, reflective visibility detailing and two hidden zipped hand pockets. Therefore, it’s the ideal solution for fast-moving mountain activities without making sacrifices when it comes to protection, comfort or functionality. This Salewa Committed style that meets additional environmental and sustainability standards has a PFC-free Durable Water-Repellent (DWR) finish.

Main fabric:





Layer: Insulation:

Weight: W: 160g (42/36) M: 220g (50/L)

Insulation weight: 60 g/m²

Back lengths: W: 63.5cm (42/36) M: 73cm (50/L)

Fit: Athletic Fit

Committed: Chemicals Verified, Social Monitoring, PFC Free

Colours: W: black out, flame / M: black out, electric

RRP: 240 euros



High-octane mountain sports in summer require exceptionally functional clothing that can cope in hot temperatures. This is exactly where the Pedroc Polartec Delta T-Shirt comes into its own. Its athletic, close fit provides freedom to move, while the Polartec® Delta™ fabric is moisture-wicking and fast drying. On hot days, the special Delta knit structures keep you cooler in hot conditions by increasing airflow to dissipate heat and reduce wet-cling. The lightweight, technical baselayer is the ideal choice for intensive, fast-paced mountain sports in summer. The Pedroc Polartec Delta T-Shirt is made from recycled polyester and bluesign®-certified materials and is part of the Salewa Committed collection.

Main fabric:

POLARTEC DELTA BLUESIGN 115 g/m² (49%PL (47% recycled) 49%LY 2%EA)

Shoulder inserts:


Layer: Baselayer

Weight: W: 90g (42/36) M: 110g (50/L)

Back lengths: W: 61cm (42/36) M: 69,5cm (50/L)

Fit: Athletic Fit

Committed: Chemicals Verified, Social Monitoring, PFC Free

Colours: W: alloy, black out, flame, syrah / M: alloy, onyx, flame, electric

RRP: 75 euros

About Salewa

Salewa is passionate about mountain sports – ambitious alpinism and the mountain experience. Founded in Munich in 1935, the management-led, family-owned company is now located in the Dolomites of South Tyrol. Based at its headquarters in Bolzano, the company develops technical products that combine traditional materials and progressive design. Salewa is committed to high environmental and social standards and rooted in regional identity, quality and integrity. Consistently striving to find new ways to build better, game-changing equipment, the brand has a unique understanding of mountain sports. Progressive mountaineering is about more than just performance, it encompasses an appreciation of the natural world and individual and shared experiences in the mountains. Salewa is a leading international manufacturer of mountain sports equipment with innovative products in four product categories: Apparel, Footwear, Equipment and Technical Hardware.