It’s all change in Bozen / Bolzano. From this week, the new Salewa flagship retail store is up and running with a completely new multi-dimensional space and overhauled interior design. The store, which is connected directly to the South Tyrolean mountain sports brand’s headquarters was redesigned by the internationally renowned retail design agency gpstudio from London. Together with the reopening, Salewa is also launching the Salewa Circular Experience. The new programme includes three central themes: Repair Service, Second Life and Rental Service – with all three integrated in the new Salewa Store Bozen / Bolzano. At the heart of the concept, Salewa is working to extend the life of its mountain sports products, and introducing more and more upcycling and recycling.
Innovative Salewa Circular Experience is an expression of Salewa's committment to sustainability
Some ten years ago, the Oberalp Group created a Sustainability Team to drive and coordinate sustainability developments for the group and the Salewa brand. The goal: To develop high-quality, durable and long-lasting mountain sports products, while simultaneously focussing on fair working conditions at production sites, and reducing environmental impact.
Since 2022, the mountain sports brand based in the Dolomites has been using the Salewa Committed icon to bring together its sustainability efforts and provide greater transparency in general, and for customers in particular. All products that stand out for their exceptional environmental or social responsibility aspects are labelled with the Salewa Committed icon.
To reduce environmental impact, Salewa believes it’s important to dispense with the outdated throwaway consumerism mentality and move towards a circular business model. Consequently, Salewa is striving to extend the life of its mountain sports products, focussing on long-lasting design, using natural, renewable materials, and upcycling and recycling as often as possible.
As part of this sustainable business strategy, the South Tyrolean brand is introducing the Salewa Circular Experience with three themes at the new Salewa Store Bozen / Bolzano:
Salewa makes durable apparel, equipment and footwear that is built to last. Repairs are carried out by Salewa experts using original parts and materials.
The Salewa Second Life programme offers high quality, used, reconditioned and repaired clothing, footwear and equipment for sale.
Salewa wants to enable people to rent the products they might need for their next (mountain) adventure at the Salewa Store Bozen / Bolzano, by offering a new rental service at the Salewa Store Bozen / Bolzano.
The Oberalp Group is currently liaising with Salewa experts to explore ways of expanding the Circular Experience to include retail partners, Salewa stores and e-commerce to make it available to a wider group of customers.