Over the last few years, the Oberalp Group has established itself as a valuable partner for the distribution and retailing of sports and fashion goods of leading international brands. FALKE and Burlington have also built up an excellent reputation in Europe, mainly thanks to their high-quality standards. "We see a great development potential for these historic brands in Italy", says Stefano Bovolon, Business Unit Director Distribution at Oberalp.
23 November 2020 - The Oberalp Group will take over the distribution of FALKE and Burlington for the Italian market from January 2021. This will increase the number of the brands distributed by Oberalp from seven to nine.
Among all the requests we receive, we have chosen these two brands because they share the same values and approach as us; family management, a strong connection to tradition and a focus on quality.
With FALKE, a traditional but strongly innovation-oriented brand for sports and leisurewear, and Burlington, leader in the production of high-quality socks, the Oberalp Group not only expands its portfolio in the sports industry, but also continues to establish itself in the fashion segment.
"We are very pleased with this partnership", says Stefano Bovolon and highlights: "FALKE and Burlington are leading traditional brands, which fit very well into our premium brands portfolio. Thanks to our decades of experience and know-how in the sports retail sector, we are convinced that we can offer an important added value for the Italian market. Furthermore, having acquired the distribution outside the Italian territory for some of our partner brands, we do not exclude the possibility of taking responsibility of the distribution of FALKE and Burlington for other European countries in the future".
The new partnership follows the successful concept of the Oberalp Group, which has proved its worth since the company was founded by Heiner Oberrauch: a clear positioning, an independent marketing strategy tailored to the needs of the individual brands and markets, as well as a flexible and efficient sales structure that allows to achieve important results with the partners.