Freedom is far more than something you simply find when you reach a destination. Instead, it develops slowly over time, en route, on the journey in, on the ascent, the descent and the way back out. The Salewa Winter 2025 ‘Sella Free’ ski touring collection is best summarized by its motto ‘Free Your Journey’, which captures this feeling. Furthermore, the collection applies this notion of freedom to developing products that are free and versatile enough to adapt to a wide range of conditions. A central example of this is the ‘Sella Tour 32L/30L W’ ski touring pack, which launches this winter. It was developed in close collaboration with professional ski mountaineers – in particular with Salewa athlete and Glacier Optics founder Arnaud Cottet, who joined the product development team specifically for the project in 2022. He was part of the process right from the start and has been closely involved in the pack’s development, from the initial ideas to prototype testing and improving, right the way through to the final version.
The ‘Sella Free’ collection was inspired by and developed in the Dolomites and is aimed at a generation of mountain enthusiasts who naturally integrate changing snow conditions, new forms of ecomobility, and sustainable equipment into their experience. As such, they embody a new, modern interpretation of ski mountaineering – flexible, responsible and informed by a spirit of adventure. The ‘Sella Tour’ backpack embodies this attitude. It’s a product that combines functionality with emotion – and is designed for maximum freedom and versatility wherever it is to be found – en route.