Bolzano, 29 August 2025 – Discovering the mountains moving in your own rhythm, at your own pace, whether during the daytime or after dark – whatever the weather, whatever the season. With its new Autumn/Winter 2025 ‘Pedroc’ collection, Salewa is launching a new range of apparel, footwear and equipment for speed hiking and fast-moving dynamic activity in the mountains through the darker, colder months of the year. The accompanying ‘Set The Tone Of Your Night’ campaign encourages people to keep active in winter, follow their own rhythm, push their limits and enjoy exploring new paths.
Speed hiking – a dynamic, easily-accessible activity for 365 days a year
Beliefs often get set in stone. People used to think that winter was for winter sports and that summer was for summer sports. However, snowlines are shifting higher and transitional seasons are getting longer – all due to climate change. Mountain sports are now being practiced across the seasons and apparel, footwear and equipment need to be more versatile than ever. This is why Salewa is refining its successful ‘Pedroc’ speed hiking collection to extend its designated area of use into autumn and winter. The ‘Set The Tone Of Your Night’ campaign celebrates the freedom and self-expression of moving through the mountains at your own pace, however and whenever you choose, whether together with friends or on your own. It encourages us to leave our comfort zones and explore alpine terrain on our own terms.
‘Set the tone of your night’ – freedom and self-expression in your own rhythm
Speed hiking involves much more than moving fast through the mountains – it’s about defining yourself through the way you move. This means listening to your body, and following your own heartbeat, whether you’re out with friends or on your own. In the beam of your headlamp before the sun is up or on moonlit trails after dark. The ‘Set The Tone Of Your Night’ encapsulates this special mood and places it firmly at the heart of the new collection. As such, it celebrates movement as a form of self-expression, in touch with nature, mindful, aware and in the moment. “Our new campaign celebrates the freedom and rhythm of speed hiking, bringing its energy to life. It’s about shaping the experience of the mountains and the night in your own way, and embracing the special connection between people and nature.” explains Nol Gerritse, Salewa Brand Director.