With its SS26 campaign, SET THE TONE (of your hike), Salewa is addressing three different groups of speed hikers, based on their distinctive characteristics and requirements – each with a tailored outfit designed to meet their specific needs:
- GLEAMERS seek calm and mindfulness in nature – for a slower, more meditative experience.
- HIKERS enjoy dynamic movement, adaptability, and balancing physical and mental wellbeing on the trail.
- ESCAPISTS thrive on freedom and speed – moving fast over trails and beyond, with lightweight, high-performance gear.
Three characters, three paces – accompanied by three custom soundtracks created by Godblesscomputers. Each track with its own tempo (BPM), reflecting these different approaches to experiencing speed hiking – from calm, to energetic, to intense.