Under Armour opens second brand house in Rome

Three years after opening the first Brand House in the ROMAEST shopping center, the Baltimore-based sportswear brand doubles its presence in the heart of the Italian capital, in Via del Tritone 176.

The store, of almost four hundred square meters, officially opened on January 27, in one of the most prestigious streets of the city.

Despite the difficult global historical moment, the Italian Oberalp Group, exclusive distributor of UNDER ARMOUR in Italy, wanted to start the new year defying the crisis and launching a strong signal of restart, optimism, and confidence in the future with a concrete investment. 

The new store offers its consumers a full immersion in the multi-sport world, characterized by sophisticated design and deep technological innovation. It will be possible to find a wide selection of the training line, transversal to any sporting activity and fundamental to the Under Armour concept perfectly represented by the Brand's mission "Under Armour makes you better", as well as numerous proposals for running, basketball and accessories dedicated to young athletes.

With this latest opening, Oberalp is managing eleven UNDER ARMOUR stores, of which six are Brand Houses and five Factory Houses.