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The Oberalp Group is a family-owned company, which is active in the textile sector since five generations. The know-how and the passion for high-quality textile products were the origins on which Anton Oberrauch founded the company in 1846.
The Oberalp Group was founded in 1981 by Heiner Oberrauch and employs currently almost 600 people. Beside the development and production of mountain sporting goods, the Oberalp Group is also active in the retail, wholesale and distribution of general sporting goods brands.
In 1990 Oberalp took over the SALEWA, which is based in Munich. The brand SALEWA nowadays is the European multi specialist leader for mountain sporting goods, which also increased its market share in Asia, the United States and other key regions. Thanks to experiences gained during numerous expeditions and ascents the brand offers highly innovative, functional and qualitative products for passionate alpine sportsmen. In order to complete the range of products for the mountain sporting goods sector, beside SALEWA, in the course of time the acquisitions of the brands DYNAFIT, POMOCA and WILD COUNTRY followed.
DYNAFIT is a point of reference for passionate alpinists, who are searching for highly technical products. This young and innovative mountain brand focuses on lightness, velocity, performance and technology.
POMOCA is global leader in the production of ski skins and works especially in the OEM ski industry business.
WILD COUNTRY is an insider brand for climber and the inventor of the legendary “friends”.
Furthermore, Oberalp distributes well-known brands in various countries. As “Brand Expert” and thanks to a competent and expert team, Oberalp manages the distribution of international brands in various markets. The success factor of the company is based on a close co-operation with athletes, journalists, blogger, as well as a loyal group of dealer contacts. From this 360° brand building mentality numerous partnerships resulted, that include well-known brands like UNDER ARMOUR, SPEEDO, SPYDER, FISCHER, SMITH and others.
As a family-owned company that operates based on experiences gained in the course of five generations of activity Oberalp incentives a working climate characterized by mutual trust and individual motivation. The courage to follow new paths, the continuous innovation of products and processes, the thoughtful usage of resources and the environment, and especially the unbounded passion for sport and mountains, are the fundaments on which the organizational culture lived in Oberalp is based.
Oberalp was founded in 1981 by Heiner Oberrauch with the object to develop foreign high quality sports clothing and equipment brands into the Italian market.